Google brand story Unsaid tips from the search giant of the world

Google brand story is one of the interesting stories in the business world. A story that takes us on a virtual journey through the history of “Google” and shows behind the scenes of the successes or failures of this brand. If you want to know a different story of the Google brand story, stay with us until the end of this story.

Google was founded in 1998 by Larry Page and Sergey Brin, two Ph.D. students at Stanford University. Their initial project, known as Backrub, was a search engine that used a new algorithm to rank web pages. This algorithm, later named PageRank, became the foundation for Google’s search engine.

When a university project gets a lot better!

Google was originally an idea. A university project that was supposed to bring a good grade to the two students who worked on it, but as this project progressed, it became clear that it could be better than these and serve the web world a great deal.

That’s why they launched their project in 1997 with the domain “google.com” and turned it into a real company. The story was that two doctoral students at Stanford University in California, named Larry Page and Sergey Brin, decided to start their university project after they met at a gathering. to do jointly.

Why was Google different?

This project was a search engine. Unlike the existing examples that classified sites based on “the number of times the keyword was used”, it ranked sites based on “the number of links they had and the value of those links”.

In this way, many sites that did not have valuable links or the number of links in them were very few, were exiled to the lower pages of Google; Of course, they soon realized that only the “number of links” cannot be a good factor for the value of a website.

The third and unofficial person behind the Google incident!

Among the founders of Google, the name of a third person is also seen; Scott Hassan, who wrote all of Google’s initial code, left the project before Google was founded, hoping to work in the robotics industry, and he later bought a significant amount of Google stock.

“purchased Scott wasn’t the only person behind the scenes at Google. Larry and Sergi mentioned several other people, including Alan Steremberg, as influential people in the development of the Google brand.

Google was not Google from the beginning! Getting to know the story of naming the Google brand is not without grace.

The brand name initially had nothing to do with “Google”. Larry and Sergey named their search engine “BackRub”; Because they used backlinks to rank sites. Then they decided to think a little smarter and more forward-looking and consider a name for it that can represent the massive amount of data. Their choice was “Google”, which represented “10100”, a combination of numerical codes and a symbol for the mass of data

Entering the business lady into the Google story

After the Google company was registered, it had to find an office for itself, but the money in the pocket of the founders was not so much for them to establish a fancy office. At this time, their mutual friend “Susan Wojcicki” gave them her parents’ garage. Of course, Susan’s role was not limited to this:

He became the first “Marketing Director” of Google. Launched the brand’s viral marketing programs. A designer named “Ruth Kedar” was helped to design the Google logo.

Google founders are looking for investors!

Andy Bechtolsheim’s first Google investment was only $100,000.

Larry and Sergey were looking for someone to invest in Google in a more realistic way. Their first choice was “David Cheriton”; Because some time ago, he had sold the company he was one of the founders for a good price.

David arranged a meeting with an investor named Andy Bechtolsheim. He gave these two students only one hour to express their idea and show the prototype of this search engine.

After seeing the prototype, Andy liked it and drew his investment check right there. Some time later, David also invested 250 thousand dollars in this brand. The next two important investors in Google were “Jeff Bezos” and “Ram Shriram”, who financed Google in the form of “angel investors”.

Together, these funds, along with small funds given to them through friends and family of Sergey and Larry, became the basis for them to set up their first official office out of Susan’s family garage.

Google with ads, Google without ads

At the beginning of Google, Larry and Sergi had agreed not to involve their search engine with advertisements and to think about the quality of their work, but a little later they changed their minds and agreed to provide text advertisements. Since then, the hot spread of advertisements in this search engine has started.

What is the story of the alphabet?

Over the years, the Google brand has acquired various companies with different goals, and in 2015, it concluded that it should reorganize its subsidiaries; For this reason, it launched a multinational parent company called Alphabet Inc., with Google as its largest subsidiary. After this incident, Sergi started his activity as the CEO of Alphabet.

Interesting points about the Google brand

Google’s name was first mentioned on TV in 2002 and in a series called “Buffy the Vampire Slayer”.

Google has gone beyond a search engine and now terms like “Google something!” It has become one of the normal things in people’s lives. Simply put, Google has infiltrated dictionaries and verbs as well.

The simplicity of the “google” search page was initially due to the fact that the founders of Google could not program a complex page using the “HTML” language; For this reason, Google was brought up with a “box”, a few “links” and “two main buttons”; Of course, later, even though they could have made this page more complicated, they kept it simple because of the advantages that this simplicity had for them.

Despite this, users can make their own changes on this page through the settings.

The Google brand uses goats to mow its lawns.

“Google” is known as a “dog-loving” brand and has even stated its interest in dogs and protecting their rights in part of its policies. “Eric Schmidt” was the first CEO of Google who entered this collection in 2001; Of course, before doing anything to show his commitment to Google, he invested 1 million dollars on this brand! After Google’s public offering

Larry, Sergi, and Google’s CEO at the time, Eric Schmidt, agreed to work together at Google until the end of 2024. Of course, Eric only kept his promise until 2015.

The slogan of Google was “Don’t be evil”, which was changed to “Do the right thing” in 2015.

Google employees are classified into six levels.

Engineers are placed on the sixth floor and can devote 20% of their work time to their own personal projects.

“Google” is a staunch supporter of renewable energy and has invested billions of dollars in this matter.

A look at the services provided by the Google brand

This brand has provided various programs, software, hardware and services, which are mentioned below: 1- Gmail To receive and send e-mails

2- Google Earth To watch high-quality satellite images from around the world

3- Google Calendar To manage time and events

4- Google Maps To help with routing, mapping, location, satellite images, etc.

5- Google Drive For cloud storage of files

6- Google Docs, Sheets and Slides For online use of writing products, storage, content registration, etc.

7- Google Photos To save and share photos

8- Google Keep To take notes, record thoughts and…

9- Google Translate To translate different languages to each other

10- YouTube To watch and share videos

11- Google My Business To manage public information published about businesses

12- Duo For people’s social interactions

13- Stadia Cloud game service

14- Google for Jobs To search for jobs and sites that exist in this field.

15- Android operating system

16- Smart watches, smart TV and all kinds of smart devices with the ability to use the Internet of Things

17- Google Chrome web browser

18- Chromebook

19- Chromecast dongle

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